Homeopathic? When did this word take on the meaning of all-natural? I was always under the impression that the word means like cures like*. I can see it clearly in the roots of the word: Homeo (same or alike,) pathic (illness.) When did marketing companies alter the meaning of this word to mean all-natural? Has it always meant this and I’m just slow on the draw? *Quinine was often given as a homeopathic remedy for malaria. It would relieve the symptoms of malaria for those infected. For those not infected, large doses would bring on the same symptoms associated with malaria. Hence the phrase, like cures like.