I've been thinking. Admittedly, this is where my problems usually begin. You have a book. You're debating on going the traditional route or self-publishing. Let's go one step further and suggest that you've even got a publisher lined up. As most of us know, few are going to go on to fame and riches from writing regardless of our route. That said, how many sales would you need to be able to generate annually for the self-publishing idea to be a better gamble going forward? I have a unique marketing position in that I can probably sell 3,000 copies a year in perpetuity without an external publisher or traditional distribution network. Self published I can probably sell each book for $10. Going a traditional route I think the cover price would be at about $7. So, let's say 15% of each book's wholesale price at $7 is about fifty-two cents per copy in royalties versus $5 per copy self publishing. If my 3000 copies annual estimate is reasonable, then I'd need to sell almost 29,000 copies annually through the publisher in order to get the same amount of money. Granted, some sales would be e-books and that's going to jump the percentages coming from the publishing house significantly...but how many copies of your book would you have to be able to sell on your own before you began to debate the wisdom of going traditional - assuming that was an option.