This follows on from the thread on the evils of sock puppetry over in the Announcements section. I think I should get off my rear and contribute some solid, well-thought-out reviews on other people's published work on Amazon, etc. What's stopping me is the question of user identity. Ten-plus years ago when I chose my Amazon user name, I wasn't thinking of reviewing anything. I just wanted an easy-to-remember handle that fit me and I could use to buy stuff. It's been fine for that, but I'm not sure it'd be a good idea to attach it to book reviews. It's not that it contains a form of my real name (which it does), it's more that it includes a certain professional title that might unduly influence some readers for or against what I have to say. There is also something about the title that could invite trolling from certain people. I'd rather do Amazon reviews under another name. I've been checking, and it appears they allow you to have more than one account on Amazon, as long as you buy via each. But I'd like to be a Verified Purchaser for the Amazon-acquired books I review, and my Kindle account is under my existing user name. What do other people here do? I've picked up that it might be possible to rename my existing Amazon account to something more neutral. Has anyone here done that? Was the change hard to make, and have there been any negative effects?