I'm considering writing a web serial like John McCrae's Worm. There are two advantages I perceive in this: 1. Getting immediate feedback about my writing and what sort of attention it draws. 2. Developing writing experience without taking risks. I am not going to sink huge amounts of time into writing and publishing a novel on the off-chance that it will be the one that succeeds. That's a sucker's game if one ever existed. Of course I will use Wordpress, unless there's a better site I haven't heard about. Is this a reasonable strategy? I can always try publishing traditionally if I manage to make a name for myself. But McCrae is a lone success story, and I have no way of gauging how much attention a web serial should get (most of them listed here are terrible, so it's hard to draw conclusions).