I'm not sure where to post this, but I could use some help generating ideas when it comes to the name of my bakery. The bakery is a really big part of my story. Everyone loves this bakery so much that the fresh baked goods make them lose sight of other things. Right now I'm just referring to it as the bakery, but I think I can do better than that. I believe giving it a name (the right name) will benefit the story. I'm just stuck on what to call the place. Help. As for further discussion, do you name the establishments your characters frequent? I've gone both ways. Who doesn't have a story or a scene at "the bar?" When I have named places I've used real places like chain restaurants that people will be familiar with. Do you guys rely on real places in your fiction or do you create your own? Do you think naming places does anything for the story or am I overthinking this?