So when you said "Ask me to spot Ford's driving past my house and it will become a world of Ford's" you were referring to yourself - to the fact that you're reading books by men and therefore to _you_, it's a world of books written by men? That would make sense, yes. But to people who read books by men and woman, this is a world containing books by, and about, men and women. (Of course, there are a non-trivial number of books written by men about women. I don't know if you read any of those or not.) ChickenFreak
What about a show like Castle. Yes the main character is a Richard Castle, but his 'partner' is Detective Kate Beckett, who is shown to be a tougher character than him a lot of the time.
