Hi everyone, as I'm still wet behind the ears could someone inform me if mentioning a product and or company in a book (Heinz, Benecol, etc) needs any special attention. I've been doing a bit of amateur proof reading for a friend and I noticed she used the phrase 'It's a Heinz 57' her character was referring to a dog he'd just bought when asked the bread. This was I believe a slogan that Heinz used to promote their 57 Varieties. Further on in the book, the above character ask a work colleague 'How's the old cholesterol battle going then?' The colleague replies 'Drinking Benecol by the gallon!' All help much appreciated. HR.