For me, as others, it is a difficult concept. Almost always that which is deemed "cool" comes with a proviso: something is not as cool as it used to be, or is too cool or cool, but is trying too hard. So where is the root of cool? Often "cool" is ephermeral and transitive, and is definitely subjective. Is "cool" a state of mind, a state of being, a form of social marking even? Whilst notoriously diffcult to pin down due to the subjectivity, I have seen that that which to me seems cool, paradoxically becomes less so simply by the labelling thereof. Is it therefore that "cool" is only cool until labelled cool, as "cool" itself is intrinsically not cool? And what to make of the following? "Cool is a knowledge, a way of life." -- Lewis Macadams "Cool is an age-specific phenomenon, defined as the central behavioural trait of teenagerhood." --Unknown "Coolness is the proper way you represent yourself to a human being." -- Robert Farris Thompson "The act of discovering what's cool is what causes cool to move on" -- Unknown "Cool cannot be manufactured, only observed" -- Unknown "[Cool] can only be observed by those who are themselves cool". -- Unknown Your worldy thoughts please.