I am curious how can you plant an idea in a story so that you can make your reader want something very specific. Whats the best way to get this message across to the reader? does it help to know what your target market is? and do certain audiences respond to different types of storytelling? are there any salespersons on this site who have used storytelling to sell products? if so please give me any advice. I know this can be done, and very effectively. I can only remember this being done with novels, although i know it can be done on smaller scale, just like in fables. is there a formula or a certain order the ideas must be presented to make it work. any examples if good short stories that do this well would be appreciated.