From @peachalulu in the Articles- Publishing: Before you push that self publish button. "Word Echos I was reading a free short and it was the kind of story that if posted in our workshop would have gotten raves. But I was completely distracted by the author’s overuse of one word. It showed up nine times over the course of one page. One paragraph featured the word in every single sentence. The author had a clever image but beat it to death. How to Fix: Circle all the word echos. Discover which sentence is your favorite. Keep it. Read the section over and over until you can see how you can fix it. You might have to rearrange several sentences, or come into the sentence at a different angle altering the subject. But if you have it appearing nine times in one page - half-it." I had some concerns myself about this. Instead of bringing it up in an article that covers so much more than this, I wanted to start it's own thread. Nine times seems really excessive but is it a specific work that sticks out like "monster" or something more benign like "thing". I have the feeling that I may be doing the same thing with the word "it". I establish a specific things like a "beast" then I refer to it as "it" about nine times as it and my MC interact. Is this the same thing?