This is something that I learned from my highschool Film teacher (who himself was mildly successful in the movie business) which I think should really be shared with all writers and film makers. He said during one lecture that, the worst compliment you can say to a Film Maker, Writer, or any artist of any kind, is: "It's good" Ironic huh? You'd think that "It's good" is a "good" compliment, but he elaborated that artists are attempting to evoke strong emotions from their audience, and "It's good" is not a strong emotion. He said that you need to make the audience feel at least something, disgusted if you have to, but if you're aspiring to be something more, then never, ever, settle for an under passionate "It's good". Because that means there was little emotion involved and that's not what you want. After all, if they wanted to experience something "good", then why not go eat a burger? play a video game? go fishing? Why do they have to go to your "art" to experience something "good" when there are so many other cheaper, more accessible "good" out there? I wandered about the meaning of this as I tread through University, which I am even now, and always thought, well big time Harry Potter fans would say that JK Rowling's books were "good". So what about that? And I realized that any big fans of HP would say "I LOVED Harry Potter", and this lasts for a while after they've finished the series. And years later when they begin remembering little of the story of HP, the "LOVE" will degrade into a "Good". A book or a film should be graded on the impact it has on the reader, and this generally can be alluded directly to the length of time they can keep saying "I LOVED xxxx", and even further, begin discussing about the plot, characters, and etc. With that in mind, if you ask your reader how they found your work, and they say "It's good" with little more to say right after they're done reading it, that most definitely means you didn't intrigue them any further than they would have enjoying anything else. However of course, this depends a lot on who's reading it as well, but if you keep getting a "It's good", then you know you're doing something wrong. And this notion of passionless nod can be directly alluded to originality as well. You need to ask yourself this, "Why should someone read my work instead of Charles Dickens/Ernest Hemingway/JK Rowling, or even Stephenie Meyer?" You need originality, and I don't just mean the premise of the story. People are reading/watching a fiction world so they can get away from their mundane real life and actually experience some emotions. Say you're writing a Wizard story, then why should somebody pick up your story instead of Harry Potter? If you're writing a thriller, why not Tom Clancy? After all, thrillers have existed long before Tom Clancy and wizardry has been perfected thousands of times before JK Rowling, so what is it about these authors that make them stand out and etch their name on the reader's minds? It's originality, they were the first ones to do something that hasn't been done, JK Rowling popularized the idea of teenage magic with a fun atmosphere and epic-ness that hasn't been done before, and Tom Clancy was the first to write such detailed portrayal of Military in general. Even Stephenie Meyer, who herself isn't particularly a good writer, evoked strong lust from teenage girls with her passionate grasp of overt sexual desire. Ernest Hemingway had his matter-of-fact prose to distinguish him from every other writer that was out there at the time. But don't be original for the sake of just being original. Be original in order to express yourself, be passionate and be vigorous. One Japanese song lyrics I think sums it up the best, "There are big flowers and small flowers, but life isn't about being Number One, it's about being the Only One.