So I read about this thing called a writer's/writing platform, right? Where you have a blog/site where you reach out to potential readers before you've even released your book (complete with contact info and such). What I wanted to know is, when should I start one up? I'm about 36,000 words into my story (and sadly haven't finished a third of it, will need to see what I can cut after I finish writing it) so far. I also wanted to know if I should start using a pseudonym from the get go or do so after getting an acceptance from an agent. Additionally, what do I actually put on the blog? How much detail do I give out? Any links to a good example of a writing/writer's platform?