You may be able to help me with this business concept problem… I have a totally new business idea for the service industry. I’ve identified a need and found a way to satisfy that need. It involves a part-time Personal Assistant (provided by me) taking over and managing certain activities* in my client’s life for a period of approximately 13 weeks (X as many clients as I can generate). The clients would be drawn from a base of people sharing these same activities. If it makes it any easier for you to understand, you can call these activities “their daughter’s wedding.” It isn’t this, but the illustration may help you. *The idea could make me a fortune. So you’ll appreciate why I’m keeping the exact details to myself. However, it may be difficult to get the concept off the ground. This is where you come in - you may have suggestions for ways around the difficulty. The problem is that, 1) I am an unknown quantity; I have no track record to fall back on, and 2) I’ll be promoting an entirely new idea to the buying public. And it gets worse - my concept comes at a relatively high price. If I was the buying public, I’d be wary of me. So, can you think of any ways in which I might persuade prospective clients that I’m on the up and up, that I'm sincere, that I know what I'm talking about, and that I can “deliver the goods?” Thank you for your input.